This lecture was conducted by Attorney Zhu Xiaoqing, who offered a thorough and insightful exploration of the legal issues associated with intellectual property in art institutions. Attorney Zhu Xiaoqing first introduced the basic concept of intellectual property. Based on this, Attorney Zhu Xiaoqing delved into the legal status of art museums from a copyright perspective, including whether the art museum itself can be recognized as a work, as well as the classification and protection of different types of works (such as text, art, photography, architecture, etc.) in the art museum under copyright law. Finally, Attorney Zhu analyzed the intellectual property protection issues of art museum derivatives, providing a detailed analysis of art authorization, open market procurement, development models of cultural and creative derivatives, as well as possible trademark rights, copyright and brand authorization and proposed response strategies such as administrative complaints, civil litigation, and criminal reporting in the face of infringement.
