Dr. Cui Dewei introduced the planning and development concept of Hong Kong's West Kowloon Cultural District in his lecture, and delved into how the area can become a unique landmark through multicultural facilities, providing rich support resources for the operation of museums. He elaborated on the main operational methods of the M+ Museum, including ticket sales, corporate sponsorship, retail, and space management, and ensured its sustainable development through innovative market strategies. Dr. Cui mentioned that the operation of M+ Museum involves collaboration among multiple teams, including curation, development, collection, and operation. He also shared operational data from major museums in Asia and conducted in-depth research and analysis on the revenue potential of audience participation, social interaction, and cultural and creative product sales. Through rich exhibition planning and cultural and creative development, M+ not only promotes the development of modern and contemporary art, but also enhances the interactive experience of the audience.
